Historic British Motorcycle Brand Norton Launches New E-Commerce Platform

Norton, a renowned British motorcycle brand, is known for its rich heritage and sporting prowess. While its bikes are currently only available in the UK market, they embody the brand's charm and elegance. Now, Norton is expanding its reach by connecting with customers through its new online store.

The new e-commerce platform allows customers to explore Norton's entire range of offerings. This includes their eye-catching motorcycles as well as a variety of apparel options for both on and off the bike. The Motorcycle Collection features presale reservations for the Norton Commando 961 in Sport and Cafe Racer trim. By paying a £500 ($630 USD) fee, customers can secure a spot on the waiting list for these classic-style machines.

One of the most highly anticipated offerings is the V4CR, a powerful naked streetfighter with a retro-inspired design. Although still in the prototype phase, this bike is expected to deliver 185 horsepower, making it a standout in terms of performance among retro-style naked bikes. It will likely rival the Triumph Speed Triple 1200 RR. The reservation price for the Norton V4CR is £1,000 (approximately $1,258 USD).

Additionally, Norton is accepting pre-bookings for its V4-powered superbike, the V4SV. This superbike is customized to each owner's preferences, and those who pay a reservation fee of £1,000 (approximately $1,258 USD) will receive personalized guidance on available options. Like the V4CR, the V4SV features a powerful 1,200cc V4 engine with a maximum output of 185 horsepower.

In addition to motorcycles, Norton's online store also offers a range of apparel. Customers can choose from hoodies, sweatshirts, and t-shirts to represent the Norton brand both on and off the bike. The apparel collection also includes a variety of bomber jackets, parkas, coats, and vests for both men and women.